Sven Smerdel

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you...

Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending...

Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and...