If you’re running Meta ads that aren’t getting you any sales, you’re facing two major pitfalls: 1. You’re wasting money. 2. You’re...

Ever had the experience where some product just keeps chasing you? You check out a certain type of lawnmower or powerdrill and before you...

In this article series we’re covering better writing and how you get your customers glued to their screen while they devour your...

Once upon a time, in a galaxy far, far away, I ran an ad account for a real estate business. It was doing very well. We were spending...

In the last article we made sure that your content doesn’t scare off your ideal prospect. If you haven’t checked it out, it’s here:...

Plenty of brands and companies have top of mind awareness. Think about cola and what brand comes to mind? Think about a search engine and...

Good writing is the best way to get attention, attract more clients, grow your business, show people you’re a pro at what you do, and...

Crafting an RSO - part 2 First things first: If you haven’t checked out this article about Why Mass Marketing Doesn’t Work For Small...

The Pareto Principle states that 20% of content online gets 80% of the views. That’s what they taught me in business school. And it’s...

Spending money on ads is scary because you just don’t know if that money is coming back. Hopefully bringing some of his friends. ...

Here’s something I discovered after being in marketing for years.  Most ads absolutely suck at getting clients. Some ads are funny. Some...

Quick question: who’s your ideal customer? A lot of business owners answer that question with a variation of: " Anyone with a pulse and...

" Heyyyyyy, what’s new with you!? " Pretty common way to greet someone when you haven’t seen them for a while. Notice that we don’t ask:...

I can drive hundreds of leads to your door. I can write the perfect ad for you. I can make the messaging on your website perfect. Devise...

Remember seeing this for the first time? If you were anything like me, you scrambled it up, gave it 10-15 minutes of solid effort, then...

If you’re struggling to put together an ad that drives sales, don’t worry, I know exactly how you feel. I’ve tried everything from the...

Well, you probably can’t sell nuts to someone who has a nut allergy. But I’ll tell you THE BEST WAY  to sell things. See this example......

Not many people know this, but there’s an easy way to predict how successful your ad will be. I call it the cut test . The next time you...

No matter how familiar you are with the fact that first impression largely determines the success of your business, this article will...

If you’re looking for a way to make your ads more effective, capture more attention and get you more clients… this article will show you...